Let me introduce myself.

I’m a global brand and marketing leader with over 18 years of experience shaping and elevating international brands.

At Red Bull HQ and PUMA HQ, I’ve led strategies and platforms that expanded market presence, strengthened cultural relevance, and delivered measurable growth. My work connects strategic clarity with creative direction to build campaigns and brand systems that drive both perception and performance.

Alongside brand building, I’m committed to mentorship and talent development. I’ve supported young professionals in navigating careers across marketing, creativity, and global business.

Whether defining a global narrative, launching a major brand moment, or coaching emerging leaders, I bring vision, structure, and collaborative leadership.

Samuel Barreto

Guest Speaker & Panelist

  • The Martech Summit (Coming)

    Theme: Getting the Engagement Strategy Right with Real-time Insights and Decisioning.
    Where: Stockholm, Sweden
    When: May 27th, 2026

    Click Here
  • Savant Event | Stockholm

    Savant Event | Stockholm (Coming)

    There: The Letting Go Book: A Journey to Self.
    Where: Stockholm, Sweden
    When: May 7th, 2026

    Click Here

  • The Future Of Brands (Coming)

    Theme: Sports Marketing
    Where: London, UK
    When: April 29th, 2026

    Click Here
  • Montag School

    Montage School (Coming)

    Theme: Puma Football Business Case
    Where: Montag Online Courses
    When: March 18th, 2026

    Click Here
  • Savant Events | Amsterdam (Coming)

    Savant Events | Amsterdam (Coming)

    Theme: The Letting Go Book: A Journey To Self
    Where: Amsterdam, Netherlands
    When: March 3rd, 2026

    Click Here

  • Enrich Labs Podcast

    Theme: AI Pionners
    Where: Online
    When: February 7th, 2026

    Click Here

  • Savant Events | Berlin

    Theme: Emerging Markets
    Where: Berlin, Germany
    When: February 2nd, 2026

    Click Here

  • AU University Conference

    Theme: Building a Successful Employer Brand
    Where: São Paulo, Brazil

    Click Here

  • WGSN Conferece

    Theme: The future of consumption
    Where: São Paulo, Brazil

    Click Here

  • Wyden University

    Theme: Soft Skills at Work
    Where: Online

    Click Here

  • Mentoring

    For years, I have been mentoring young professionals looking for career development advice.

    Click Here

My Professional Approach

  • Global Marketing Strategy & Execution

    “It's not about the destination, it's about the journey”

    Over the past 8 years, I've been crafting and executing comprehensive, integrated marketing strategies globally. The opportunity to work with local markets and observe how consumers from around the world behave and consume has shaped the marketer I am today and helps me approach the same problems and challenges from different perspectives.

  • Leadership & Project Management

    “People come first”

    One of the things I practice the most in my day-to-day work is empathy. It’s a core pillar of who I am, and I also bring it into my professional life. This approach has greatly helped me lead large and diverse cross-functional teams, whether I'm working with direct reports or colleagues.

  • Brand Innovation & Creativity

    “Creativity takes courage”

    In my career, I've had the pleasure of crafting innovative brand strategies, developing new project concepts, and creating product campaigns with top creative agencies.

    My desire to create things from scratch has been, and will continue to be, one of my biggest strengths.

Testimonials

  • Mariana Reis | Founder Uptalent

    "Results-oriented, he caught my attention due to his strong experience and performance in the areas of brand strategy and marketing."

    Linkedin

  • Rafel Sanches | Sr. Marketing Manager @ West Coast Supply Group

    "A gentle and listens to whatever you have to tell him, he is wise in his decisions but always involves his crew before."

    Linkedin

  • Tim Borst | B2B Marketing Manager @ Red Bull Media House

    "We’ve also had the chance to exchange knowledge, ideas, and advice on various other levels. He’s always had an open ear for me, and I value his advice highly."

    Linkedin

  • Pedro Galvão | Global Strategy Sr. Manager @ TikTok

    "He tackled challenges head-on and brought a fresh perspective to every project, helping his team and cross-functional peers to achieve outstanding results."

    Linkedin

  • Gustavo Rocha | Brazil Commercial Director @ OFF-White & Prostandard

    “When I had the opportunity to interview him for his first job, I could already see that he would go very far.”

    Linkedin

  • Micheli Saraiva | EMEA Enterprise Sales Manager @ Trelix

    "Extremely approachable and always ready to help colleagues and share his extensive knowledge in Marketing. Samuca has outstanding creativity, ability to communicate, and build strong and lasting relationships."

    Linkedin

  • Lyn Ly | Marketing Manager @ Enrich Labs

    “Samuel doesn't just push boundaries in AI and marketing, he brings others along with him. That's the kind of leadership our industry needs more of”

    LinkedIn

  • Barbora Kománkova | Visual Designer & Content Creator

    “Samuel’s curiosity, openness to new ideas, and willingness to support others make him an inspiring marketing professional, and I’m grateful for the opportunity to have learned from him.”

    Linkedin

  • Amanda Ranieri

    “Samuel generosity and genuine willingness to help stood out. Rare quality that make him not just an expert in this field, but also a natural mentor.”

    Linkedin