Let me introduce myself.
I’m Samuel Barreto, a global marketing leader and storyteller with 18 years of experience building brands across sport, culture and creativity.
I’ve spent most of my career at Red Bull and PUMA, working across international markets and some of the world’s biggest sporting and cultural moments. My work sits at the intersection of strategy, creativity and people, from building global platforms to leading campaigns around the FIFA World Cup and UEFA Women’s EURO.
But my work has never been only about marketing.
I’m interested in the stories behind the work. How we make decisions when things get complicated. How we lead without controlling everything. How culture shapes brands. And how letting go can sometimes create better outcomes.
I speak about marketing, sport, creativity and leadership, drawing from experiences across global brands, international teams and my own journey.
Outside of work, I explore the world through photography and music. Photography, in particular, gives me a different way to observe places, people and everyday moments.
Today, I’m based between different worlds, always curious about what happens where business, culture and creativity meet.
Public Speaker
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Savant Event | Munich (Coming)
Where: Munich, Germany
When: October 28th, 2026 -
![Semana Caldeira]()
Semana Caldeira
Theme: Leading Without Controlling the Game
Where: Porto Alegre, Brazil
When: September 23rd and 24th, 2026 -
![FODCast (Coming)]()
FODcast (Coming)
Theme: Digital Commerce
Where: Online
When: September, 2026 -
![Promotional poster for CreatorFest event on July 14-15, 2026, with colorful abstract shapes and event details about space, creators, brands, and collaborations.]()
CreatorFest | London
Theme: How can AI transform storytelling today?
Where: London, UK
When: July 14th, 2026 -
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Perception Paradox Podcast
Theme: The Letting Go Book: A Journey To Self:
Where: Online
When: May 29th, 2026 -
![Poster for The MarTech Summit Stockholm featuring speaker line-up with headshots and names, including Hanna Meinl, Maria Liw, Ibrahimm Patat, Anna Trygg, Samuel Barreto, Erica Campbell, Emma Faltskog, Fredrik McCarthy, Hanna Ashby Ohman, Stefan Gass, Adam Greco, and Natascha Andersson Adamo, dated May 26, 2026.]()
The Martech Summit | Stockholm
Theme: Getting the Engagement Strategy Right with Real-time Insights and Decisioning.
Where: Stockholm, Sweden
When: May 26th, 2026 -
![Savant Event | Stockholm]()
Savant Event | Stockholm
There: The Letting Go Book: A Journey to Self.
Where: Stockholm, Sweden
When: May 7th, 2026 -
![Event poster titled 'The Future of Brands' scheduled for April 29, 2026, at 180 Studios in London, showing a group of diverse people attending the event.]()
The Future Of Brands | London
Theme: Sports Marketing
Where: London, UK
When: April 29th, 2026 -
![Montag School]()
Montage School
Theme: Puma Football Business Case
Where: Montag Online Courses
When: March 18th, 2026 -
![Savant Events | Amsterdam (Coming)]()
Savant Events | Amsterdam (Coming)
Theme: The Letting Go Book: A Journey To Self
Where: Amsterdam, Netherlands
When: March 3rd, 2026 -
![Promotional graphic for a live podcast about AI marketing pioneers featuring Samuel Barreto, scheduled for January 20th, 2025, with a black and blue theme, a black and white photo of Samuel Barreto.]()
Enrich Labs Podcast
Theme: AI Pioneers
Where: Online
When: February 7th, 2026 -
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Savant Events | Berlin
Theme: Emerging Markets
Where: Berlin, Germany
When: February 2nd, 2026 -
![Panel discussion at a conference with four speakers seated on stage, a large screen displaying speaker names, and an audience.]()
WGSN Conference
Theme: The future of consumption
Where: São Paulo, Brazil
When: July 27th, 2017 -
![Background of various YouTube video thumbnails, including presenters and titles, with a prominent white and black 'universy' logo in the center.]()
AU University Conference
Theme: Building a Successful Employer Brand
Where: Online -
![Promotion poster for a university event featuring two speaker photos, a quote about soft skills, and details about a live online session hosted by Samuel Barreto on August 17th.]()
Wyden University
Theme: Soft Skills at Work
Where: Online
When: August 17th, 2023 -
![Line drawing of two people climbing stairs toward a flag, with a checklist and a timeline with check marks above and below.]()
Mentoring
For years, I have been mentoring young professionals looking for career development advice.
Testimonials
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Mariana Reis | Founder Uptalent
"Results-oriented, he caught my attention due to his strong experience and performance in the areas of brand strategy and marketing."
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![Black and white photo of a smiling man with a beard and short hair, wearing a light-colored shirt, against a plain background.]()
Rafel Sanches | Sr. Marketing Manager @ West Coast Supply Group
"A gentle and listens to whatever you have to tell him, he is wise in his decisions but always involves his crew before."
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![A man with a beard and short dark hair, giving a slight smile, in black and white.]()
Pedro Galvão | Global Strategy Sr. Manager @ TikTok
"He tackled challenges head-on and brought a fresh perspective to every project, helping his team and cross-functional peers to achieve outstanding results."
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![A smiling man with short hair and a beard wearing a white hoodie with Super Bowl NFL logo and text, posing with arms crossed in front of a plain background.]()
Gustavo Rocha | Brazil Commercial Director @ OFF-White & Prostandard
“When I had the opportunity to interview him for his first job, I could already see that he would go very far.”
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![A young man smiling in front of a cityscape with buildings and water.]()
Tim Borst | B2B Marketing Manager @ Red Bull Media House
"We’ve also had the chance to exchange knowledge, ideas, and advice on various other levels. He’s always had an open ear for me, and I value his advice highly."
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![Young man smiling, wearing glasses and a black t-shirt with 'Live reppo' and 'NIVEA' logos, standing with arms crossed in front of a patterned wall with text.]()
Arthur Taylor | Digital Distribution Manager
“He brings natural energy to everything he does, always connecting ideas to execution in a very impactfu way”
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![A smiling woman with long hair in black and white.]()
Micheli Saraiva | EMEA Enterprise Sales Manager @ Trelix
"Extremely approachable and always ready to help colleagues and share his extensive knowledge in Marketing. Samuca has outstanding creativity, ability to communicate, and build strong and lasting relationships."
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![A young woman with long dark hair smiling outdoors at night, blurred lights in the background.]()
Lyn Ly | Marketing Manager @ Enrich Labs
“Samuel doesn't just push boundaries in AI and marketing, he brings others along with him. That's the kind of leadership our industry needs more of”
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![Black and white photo of a smiling young woman with long hair, wearing a leather jacket with studs, outdoors with blurred foliage in the background.]()
Barbora Kománkova | Visual Designer & Content Creator
“Samuel’s curiosity, openness to new ideas, and willingness to support others make him an inspiring marketing professional, and I’m grateful for the opportunity to have learned from him.”
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![A young woman with curly hair speaking into a microphone on stage, wearing a cardigan and jewelry, in black and white.]()
Amanda Ranieri
“Samuel generosity and genuine willingness to help stood out. Rare quality that make him not just an expert in this field, but also a natural mentor.”
