I’m a senior global marketing leader with 18+ years of experience, including seven years at Red Bull Headquarters and almost two years at Puma Headquarters.

I've driven strategies across multiple regions, collaborating with cross-functional teams to develop marketing strategies, creative campaigns, and projects that expand brand reach, elevate brand recognition, and fuel significant business growth.

For my full career journey, visit my LinkedIn profile.

On a personal level, I’m passionate about photography, music, sports, and, most of all, my family (yes, the dog counts too).

My Professional Approach

  • Global Marketing Strategy & Execution

    “It's not about the destination, it's about the journey”

    Over the past 8 years, I've been crafting and executing comprehensive, integrated marketing strategies globally. The opportunity to work with local markets and observe how consumers from around the world behave and consume has shaped the marketer I am today and helps me approach the same problems and challenges from different perspectives.

  • Leadership & Project Management

    “People come first”

    One of the things I practice the most in my day-to-day work is empathy. It’s a core pillar of who I am, and I also bring it into my professional life. This approach has greatly helped me lead large and diverse cross-functional teams, whether I'm working with direct reports or colleagues.

  • Brand Innovation & Creative Content

    “Creativity takes courage”

    In my career, I've had the pleasure of crafting innovative brand strategies, developing new project concepts, and creating product campaigns with top creative agencies.

    My desire to create things from scratch has been, and will continue to be, one of my biggest strengths.

Press & Media

Over the years, I've had the pleasure of sharing my expertise through various webinars, conferences, and interviews.

  • Wyden University


    Theme:
    Soft Skills at Work

    Interview

  • Academia do Universitário

    Theme:
    Building a Successful Employer Brand

    Interview

  • WGSN | Future Conference

    Theme:
    The Future of Consumption

    Article

  • Mentoring

    In recent years, I have been mentoring young professionals looking for career development advice.

    Hit Me Up :)

Testimonials

  • Headhunter

    "Results-oriented, he caught my attention due to his strong experience and performance in the areas of brand strategy and marketing."


    Mariana Reis
    Founder Uptalent

    LinkedIn

  • "He tackled challenges head-on and brought a fresh perspective to every project, helping his team and cross functional peers to achieve outstanding results."


    Pedro Galvão
    Global Strategy Sr. Manager - Sports & Gaming @TikTok

    LinkedIn

  • "A gentle and listens to whatever you have to tell him, he is wise on his decisions but always involves its crew before."


    Rafael Sanches
    Sr. Marketing Manager @ West Coast Supply Group

    LinkedIn

  • "We’ve also had the chance to exchange knowledge, ideas and advice on various other levels. He’s always had an open ear for me, and I value his advice highly."


    Tim Ludwig Borst
    B2B Marketing Manager @ Red Bull Media House

    LinkedIn

  • "Samuel’s generosity and genuine willingness to help stood out—rare qualities that make him not just an expert in his field, but also a natural mentor."


    Amanda Ranieri

    LinkedIn

  • "Extremely approachable and always ready to help colleagues and share his extensive knowledge in Marketing. Samuca has an outstanding creativity, ability to communicate and build strong and lasting relationships."


    Micheli Saraiva
    EMEA Enterprise Sales Manager @ Trellix

    LinkedIn