Let me introduce myself.

I’m Samuel Barreto, a global marketing leader with over 18 years of experience building and elevating international brands. My expertise spans brand strategy, creative marketing projects and campaigns, with a focus on sport, culture, and lifestyle.

I’ve held leadership roles at companies such as Red Bull and PUMA headquarters, where I developed strategies that expanded market presence, drove consumer engagement, and delivered measurable growth. My work combines strategic thinking with creativity, ensuring campaigns and projects not only capture attention but also deliver results.

Beyond brand building, I’m passionate about mentorship and career development. Over the years, I’ve guided young professionals in shaping their careers, sharing insights on marketing leadership, creativity, and global business.

Whether leading a global activation, developing a new product launch, or mentoring the next generation of marketers, I bring a balance of vision, execution, and collaboration.

For my full career journey, visit my LinkedIn profile.

Samuel Barreto

My Professional Approach

  • Global Marketing Strategy & Execution

    “It's not about the destination, it's about the journey”

    Over the past 8 years, I've been crafting and executing comprehensive, integrated marketing strategies globally. The opportunity to work with local markets and observe how consumers from around the world behave and consume has shaped the marketer I am today and helps me approach the same problems and challenges from different perspectives.

  • Leadership & Project Management

    “People come first”

    One of the things I practice the most in my day-to-day work is empathy. It’s a core pillar of who I am, and I also bring it into my professional life. This approach has greatly helped me lead large and diverse cross-functional teams, whether I'm working with direct reports or colleagues.

  • Brand Innovation & Creative Content

    “Creativity takes courage”

    In my career, I've had the pleasure of crafting innovative brand strategies, developing new project concepts, and creating product campaigns with top creative agencies.

    My desire to create things from scratch has been, and will continue to be, one of my biggest strengths.

Testimonials

  • Headhunter

    "Results-oriented, he caught my attention due to his strong experience and performance in the areas of brand strategy and marketing."


    Mariana Reis
    Founder Uptalent

    LinkedIn
  • A young man with dark hair and a beard wearing a dark gray shirt, smiling subtly against a gray background.

    "He tackled challenges head-on and brought a fresh perspective to every project, helping his team and cross functional peers to achieve outstanding results."


    Pedro Galvão
    Global Strategy Sr. Manager - Sports & Gaming @TikTok

    LinkedIn
  • Portrait of a smiling man with a beard and short hair, wearing a light-colored T-shirt, against a plain white background.

    "A gentle and listens to whatever you have to tell him, he is wise on his decisions but always involves its crew before."


    Rafael Sanches
    Sr. Marketing Manager @ West Coast Supply Group

    LinkedIn
  • Young man with wavy brown hair smiling outdoors with a city and water in the background.

    "We’ve also had the chance to exchange knowledge, ideas and advice on various other levels. He’s always had an open ear for me, and I value his advice highly."


    Tim Ludwig Borst
    B2B Marketing Manager @ Red Bull Media House

    LinkedIn

  • "Extremely approachable and always ready to help colleagues and share his extensive knowledge in Marketing. Samuca has an outstanding creativity, ability to communicate and build strong and lasting relationships."


    Micheli Saraiva
    EMEA Enterprise Sales Manager @ Trellix

    LinkedIn
  • A young woman with long red hair and blue eyes smiling outdoors, wearing a black top and a dark jacket with studs, surrounded by green foliage.

    “Samuel’s curiosity, openness to new ideas, and willingness to support others make him an inspiring marketing professional, and I’m grateful for the opportunity to have learned from him.”


    Barbora Kománkova
    Visual Designer & Content Creator

    LinkedIn
  • Woman with wavy brown hair wearing a green textured blazer and black top, holding a microphone and speaking on stage with colorful lights in the background.

    "Samuel’s generosity and genuine willingness to help stood out—rare qualities that make him not just an expert in his field, but also a natural mentor."


    Amanda Ranieri

    LinkedIn

Press & Media

Over the years, I've had the pleasure of sharing my expertise through various webinars, conferences, and interviews.

  • Orange promotional poster for a university event featuring two speaker photos, the event titled 'Jornada do Universitário,' scheduled for August 17th at 1 PM, with a quote about soft skills, and a link to the live stream.

    Wyden University

    Theme:
    Soft Skills at Work

    Interview
  • University branding overlay with various educational and career-related promotional cards, including images of people and bold text.

    Academia do Universitário

    Theme:
    Building a Successful Employer Brand

    Interview

  • WGSN | Future Conference

    Theme:
    The Future of Consumption

    Article
  • Line drawing of two people ascending stairs towards a flag, with a checklist and checkmark, and charts with arrows indicating progress, symbolizing goal setting and teamwork.

    Mentoring

    In recent years, I have been mentoring young professionals looking for career development advice.

    Hit Me Up :)