Let me introduce myself.

I’m a global marketing leader with over 18 years of experience building and elevating international brands.

I’ve held leadership roles at companies such as Red Bull HQ and PUMA HQ where I developed strategies that expanded market presence, drove consumer engagement, and delivered measurable growth. My work combines strategic thinking with creativity, ensuring campaigns and projects not only capture attention but also deliver results.

Beyond brand building, I’m passionate about mentorship and career development. Over the years, I’ve guided young professionals in shaping their careers, sharing insights on marketing leadership, creativity, and global business.

Whether leading a global activation, developing a new product launch, or mentoring the next generation of marketers, I bring a balance of vision, execution, and collaboration.

Samuel Barreto

My Professional Approach

  • Global Marketing Strategy & Execution

    “It's not about the destination, it's about the journey”

    Over the past 8 years, I've been crafting and executing comprehensive, integrated marketing strategies globally. The opportunity to work with local markets and observe how consumers from around the world behave and consume has shaped the marketer I am today and helps me approach the same problems and challenges from different perspectives.

  • Leadership & Project Management

    “People come first”

    One of the things I practice the most in my day-to-day work is empathy. It’s a core pillar of who I am, and I also bring it into my professional life. This approach has greatly helped me lead large and diverse cross-functional teams, whether I'm working with direct reports or colleagues.

  • Brand Innovation & Creative Content

    “Creativity takes courage”

    In my career, I've had the pleasure of crafting innovative brand strategies, developing new project concepts, and creating product campaigns with top creative agencies.

    My desire to create things from scratch has been, and will continue to be, one of my biggest strengths.

Guest Speaker & Panelist

  • Savant Events

    Theme: Emerging Markets
    Where: Berlin

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  • Enrich Labs Podcast

    Theme: AI Pionners
    Where: Online

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  • AU University Conference

    Theme: Building a Successful Employer Brand
    Where: São Paulo

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  • WGSN Conferece

    Theme: The future of consumption
    Where: São Paulo

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  • Wyden University

    Theme: Soft Skills at Work
    Where: Online

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  • Mentoring

    For years, I have been mentoring young professionals looking for career development advice.

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Testimonials

  • Mariana Reis | Founder Uptalent

    "Results-oriented, he caught my attention due to his strong experience and performance in the areas of brand strategy and marketing."

    Linkedin

  • Rafel Sanches | Sr. Marketing Manager @ West Coast Supply Group

    "A gentle and listens to whatever you have to tell him, he is wise in his decisions but always involves his crew before."

    Linkedin

  • Tim Borst | B2B Marketing Manager @ Red Bull Media House

    "We’ve also had the chance to exchange knowledge, ideas, and advice on various other levels. He’s always had an open ear for me, and I value his advice highly."

    Linkedin

  • Pedro Galvão | Global Strategy Sr. Manager @ TikTok

    "He tackled challenges head-on and brought a fresh perspective to every project, helping his team and cross-functional peers to achieve outstanding results."

    Linkedin

  • Gustavo Rocha | Brazil Commercial Director @ OFF-White & Prostandard

    “When I had the opportunity to interview him for his first job, I could already see that he would go very far.”

    Linkedin

  • Micheli Saraiva | EMEA Enterprise Sales Manager @ Trelix

    "Extremely approachable and always ready to help colleagues and share his extensive knowledge in Marketing. Samuca has outstanding creativity, ability to communicate, and build strong and lasting relationships."

    Linkedin

  • Lyn Ly | Marketing Manager @ Enrich Labs

    “Samuel doesn't just push boundaries in AI and marketing, he brings others along with him. That's the kind of leadership our industry needs more of”

    LinkedIn

  • Barbora Kománkova | Visual Designer & Content Creator

    “Samuel’s curiosity, openness to new ideas, and willingness to support others make him an inspiring marketing professional, and I’m grateful for the opportunity to have learned from him.”

    Linkedin

  • Amanda Ranieri

    “Samuel generosity and genuine willingness to help stood out. Rare quality that make him not just an expert in this field, but also a natural mentor.”

    Linkedin