SAMUEL BARRETO
Global Marketing Leader with experience building brands that connect with people and culture.
Combining strategy, partnerships, and creative leadership, I develop platforms and ideas that drive relevance, growth, and long-term impact across markets.
Selected work and thinking below.
FIFA 2026 WORLD CUP | All Federations Launch Campaign
Marketing Strategy • Creative Direction • Campaign Development • Global Activation
Puma x Portugal | Eusebio Special Edition
Marketing Strategy • Creative Direction • Campaign Leadership • Execution
Puma x Morocco | 2024 Kit Launch
Marketing Strategy • Global Program Leadership • Brand Activation
Puma x Portugal | Global Launch Campaign
Marketing Strategy • Creative Direction • Campaign Leadership • Execution
Puma x Portugal | History Needs Makers Content Series
Marketing Strategy • Concept & Creative Direction • Campaign Leadership • Execution
Puma x Ghana | 2024 Kit Launch
Marketing Strategy • Global Program Leadership • Brand Activation
Red Bull City Conquest | Global Series
Marketing Strategy • Global Program Leadership • Cross-Market Activation
Red Bull Basement | Global Series
Marketing Strategy • Concept & Creative Direction • Global Campaign Leadership • Cross-Market Activation
Red Bull Soapbox & Red Bull Flugtag | Global Series
Marketing Strategy • Global Program Leadership • Cross-Market Activation
Red Bull Three Style | Global Series
Marketing Strategy • Global Program Leadership • Cross-Market Activation
Red Bull Skate Generation | Event
Marketing Strategy • Global Program Leadership
Deserto Co. | Handcrafted Leather Goods
Co-Founder • Brand & Marketing Strategy • Product & Launch Oversight
EXPLORE ALL CASES
Below are a few more cases I selected to break down and showcase their building process.
Red Bull City Conquest
Red Bull Basement
Red Bull In The Loop
Red Bull Three Style
Puma x Portugal | Launch Film
Puma x Ghana | 2024 Kit Launch Campaign
Puma x Morocco | 2024 Kit Launch Campaign
Red Bull Soapbox Race & Red Bull Flugtag
Red Bull Skate Generation
Red Bull Spot Check
Red Bull Steep Street
RBMA Giant Sequencer
Adidas House Party
Deserto Co.
History Needs Makers | Content Series
Puma x Portugal | 2025 Global Launch Campaign
Puma x Portugal | Eusebio Special Edition
