PUMA x Portugal | Launch Film
2025
As part of the global campaign announcing the Puma x Portugal partnership in 2025, we created a 60-second film that embodies the campaign's concept while deeply resonating with the Portuguese audience.
• Marketing Strategy • Creative Strategy & Direction • Project Management • Partnership Management •
In Short
For the PUMA x Portugal 2025 campaign, we created a narrative connecting past and future generations, resonating with the Portuguese audience.
I led the creative direction, working with in-house and external teams, and managed FPF feedback to align with PUMA’s global brand strategy.
The Creative Process
The concept, built around 'History Needs Makers', celebrated Portugal’s football legacy. Filmed over three days in Lisbon, it captured dynamic on-field action and fan moments, with post-production shaping a cohesive, powerful story.
The Film
It blends storytelling with marketing, using high production values, emotional narratives, and strong visual aesthetics that engage with the audiences,
Social Media
The campaign reached over 3 million, with a 14.7% engagement rate and 835k total interactions, successfully boosting brand visibility and resonating with the target audience.
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Announcement
IG Reel/Tik Tok| Nov 27th, 2024.
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Teaser
IG Reel/Tik Tok | Jan 1st, 2025.
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Hero Film
IG Reel/Tik Tok | Jan 6th, 2025.
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Player Imagery
IG Reel/Stories | Jan 6th, 2025.
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E-Commerce
IG Reel/Stories | Jan 6th, 2025
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Jersey Details
IG Reel/Tik Tok | Jan 7th, 2025.
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Product Imagery
IG Reel/Stories | Jan 9th, 2025.
Gallery
A collection of character portraits, and scenes, featuring key cast members in stylized and thematic visuals that reflect the movie’s aesthetic, mood, and narrative.
Closing Insights
This project exemplified the power of collaboration and storytelling in sports marketing. It reinforced my belief in blending cultural insights with bold creative to achieve impactful results.