SAMUEL BARRETO
Global Marketing Leader Driving Brand Growth in Sports, Culture & Lifestyle
I build and lead strategies that deliver consistent, insight-driven brand experiences and campaigns across markets and channels, balancing global vision with local relevance.
Here, you’ll find a deep look at projects and campaigns I’ve led worldwide, connecting brands with audiences through powerful storytelling and meaningful engagement.
Puma x Portugal | Global Launch Campaign
Marketing Strategy • Creative Direction • Global Program Leadership
Puma x Portugal | History Needs Makers Content Series
Concept & Content Creation • Creative Strategy • Global Program Leadership
Red Bull City Conquest | Global Series
Marketing Strategy • Global Program Leadership • Cross-Market Activation
Red Bull Basement | Global Series
Concept & Content Creation • Marketing Strategy • Global Program Leadership
Red Bull Soapbox & Red Bull Flugtag | Global Series
Marketing Strategy • Global Program Leadership • Cross-Market Activation
Puma x Ghana | 2024 Kit Launch
Marketing Strategy • Global Program Leadership • Brand Activation
Red Bull Three Style | Global Series
Marketing Strategy • Global Program Leadership • Cross-Market Activation
Puma x Morocco | 2024 Kit Launch
Marketing Strategy • Global Program Leadership • Brand Activation
Red Bull Skate Generation| Event
Marketing Strategy • Global Program Leadership
Deserto Co. | Handcrafted Leather Goods
Co-Founder • Brand & Marketing Strategy • Product & Launch Oversight
EXPLORE ALL CASES
Below are a few more cases I selected to break down and showcase their building process.