SAMUEL BARRETO


Global Marketing Leader Driving Brand Growth in Sports, Culture & Lifestyle

I build and lead strategies that deliver consistent, insight-driven brand experiences and campaigns across markets and channels, balancing global vision with local relevance.

Here, you’ll find a deep look at projects and campaigns I’ve led worldwide, connecting brands with audiences through powerful storytelling and meaningful engagement.

Puma x Portugal | Global Launch Campaign

Marketing Strategy • Creative Direction • Global Program Leadership

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Puma x Portugal | History Needs Makers Content Series

Concept & Content Creation • Creative Strategy • Global Program Leadership

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Red Bull City Conquest | Global Series 

Marketing Strategy • Global Program Leadership • Cross-Market Activation

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Red Bull Basement | Global Series 

Concept & Content Creation • Marketing Strategy • Global Program Leadership

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Red Bull Soapbox & Red Bull Flugtag | Global Series 

Marketing Strategy • Global Program Leadership • Cross-Market Activation

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Puma x Ghana | 2024 Kit Launch

Marketing Strategy • Global Program Leadership • Brand Activation

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Red Bull Three Style | Global Series

Marketing Strategy • Global Program Leadership • Cross-Market Activation

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Puma x Morocco | 2024 Kit Launch

Marketing Strategy • Global Program Leadership • Brand Activation

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Red Bull Skate Generation| Event

Marketing Strategy • Global Program Leadership

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Deserto Co. | Handcrafted Leather Goods

Co-Founder • Brand & Marketing Strategy • Product & Launch Oversight

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EXPLORE ALL CASES

Below are a few more cases I selected to break down and showcase their building process.