Red Bull Basement
A tech-for-good initiative providing a platform for emerging entrepreneurs to develop and advance their ideas, driving positive change and making the world a better place.
• Concept & Content Creation • Marketing Strategy • Global Program Leadership •
Visual Identity
An illustration depicting an experimental setup within a digital hacker world.
Typography
Global Creative Campaign
Key Visuals over the years.
Applications
A glimpse of how it was executed.
Podcast
The team has recently launched a new approach to amplify our tech-for-good message. The Red Bull Basement Sessions initiative invites innovative thinkers who are leveraging technology to drive positive change and improve the world.
Online
A comprehensive overview of the concept, participants' stories, and event details.
Guidelines
After concluding the process with the Creative Agency, Red Bull Headquarters creates a global guideline to ensure uniform brand representation across host countries. Over the years, the project has been executed in more than 50 countries.
Brand Experience
A few images taken over the years.
