Puma x African Nations | 2024 Kit Launch Campaign

For the Spring Season 2025, PUMA has crafted custom designs for African National Teams. Each kit showcases unique patterns and colors that reflect the essence of each nation while seamlessly blending style and performance.

• Global Project Management •

In Short

As the foundation of the campaign, we have created custom graphic patterns for Morocco, Ghana, Ivory Coast, Senegal, and Egypt to serve as a backdrop for our shoot. Alongside flowing fabrics, our goal was to evoke the dynamic spirit of African football.

Moodboard

Each set has been crafted with a strong focus on identity and culture, featuring intricate designs that embody unique interpretations of the country’s art, history, and pride—reimagined for the Beautiful Game

The Overlay Madness

The hero video combined photoshoot elements, layered fabrics, country-pattern backdrops, kit details, and outdoor settings, with GFX overlays to create a dynamic, visually striking representation of football.

Photoshoot

Deeply inspired by national culture, each African National Team Kit offers a unique perspective on art, history, and pride—reinvented for the Beautiful Game.

Morocco

Show your pride for the Atlas Lions with the Morocco National Team Kits, celebrating Morocco’s heritage and spirit while inspiring a sense of belonging wherever the game takes you.

Egypt

Embrace football royalty with the Egypt National Team Kits. Adorned with motifs inspired by Ancient Egypt, these kits let you dominate the game like a true Pharaoh.

Ivory Coast

Transform each match into a celebration with the Côte d'Ivoire National Team Kits, inspired by the intricate costumes of La Fête des Masques, a festival that embodies the essence of Ivorian folklore.

Ghana

Wear the Black Stars with pride in the Ghana National Team Kits. Adorned with traditional Adinkra symbols, these kits celebrate Ghana’s vibrant cultural heritage

Senegal

Bring Teranga to the pitch with the Senegal National Team Kits, inspired by Senegalese culture and art—bold, expressive, and proudly African.

Channels

SOCIAL MEDIA

PUMA, CAF and National Team Channels

Strategically designed to raise awareness and establish a positive brand perception for the campaign, while also driving organic traffic to the e-commerce site.

COMMUNITY

Content Creators, Community, Pop-Up Activation

Expanding reach and, over time, increasing content volume. We'll engage influencers for content creation and encourage user-generated content through community engagement.

SALES CHANNELS