Red Bull Spot Check
Red Bull Spot Check is an event which brings together some of the world's best skateboarders at iconic spots chosen by the public. Expect packed demos and a final Open Best-Trick Jam session!
• Concept Co-Creator • Global Project Management •
Getting the community together
In late 2023, we at Red Bull Headquarters were looking for a new skateboarding event format focused 100% on community development. No competition involved, it was all about gathering the right guys, and in the right spots around cities.
I joined forces with Harry King, Skateboarding Athletes Manager at HQ, and we shaped this simple but engaging format, as people could decide where the skater should go to.
On this page, you will find key elements of this project.
In a Nutshell
Red Bull Spot Check celebrates street skateboarding in its purest form. The event brings top skaters to iconic city spots chosen by the public, turning everyday urban settings into main stages. The visual identity reflects the raw, fast-paced energy of the streets—where style, spontaneity, and creativity drive every session. World-class athletes lead the action, and the public is invited to be part of it.
Moodboard
The visual identity for Red Bull Spot Check draws from raw street culture, iconic skate spots, and the energy of spontaneous urban sessions. The city had to be at the heart of it, reflecting an event happening across multiple locations. The three images below were key pillars in shaping the final identity.
Visual Identity
The visual concept brings the core idea to life with straightforward elements, from a street to skaters riding it. It's as simple and powerful as that.
Colors
Always following the existing PANTONE of Red Bull Logo.
Global Creative Campaign
The master file brings together key elements of Red Bull Spot Check, highlighting the skater, the urban spot, and the graphic textures that define the event’s visual style.
Website
The voting phase was a crucial part of Red Bull Spot Check, giving the skate community the power to shape the event. Through the website, fans voted for their favorite spots, deciding where the action would take place.
In the 2024 edition, thanks to their input, the top three locations have been unlocked: Picnic DIY, Ciutadella, and Paral·lel. The crew kicked things off at MACBA before moving through the chosen spots.
Go to the website here to learn more about the event.
Guideline
The guideline is a complete resource for all creative needs of Red Bull Spot Check, covering the logo, typography, color palette, and overall visual approach. It’s a key tool to ensure the event’s identity is applied with clarity and consistency.
