I'm a global marketing leader with a strong track record in sports, culture, and lifestyle. I build strategies that connect brands with people across markets, cultures, and channels.


As a creative brand strategist, I've led global campaigns from concept to execution, shaping positioning, building visual systems, and activating in key regions across Europe, Asia, and the Americas. I work with creative, product, and commercial teams to ensure global strategies land locally with impact.


This page features a selection of projects I’ve worked on over the past few years. Each project page provides insight into the origin of the idea and how we brought it to life.